About the Breast Reconstruction Awareness Campaign

The Breast Reconstruction Awareness Campaign promotes education, awareness and access to breast reconstruction for women who have undergone lumpectomy or mastectomy due to breast cancer.

The ongoing campaign brings together women, family members, caregivers and the media to help close the loop on breast cancer by informing all women of their breast reconstruction options. 

Breast Reconstruction Awareness Day is held every third Wednesday of October and gives affiliates and supporters a chance to host events and fundraisers to get the message out in their communities. 

Donations to the campaign go to the Breast Reconstruction Awareness Fund, which supports breast reconstruction research and provides financial assistance to organizations helping uninsured or under-insured women who choose to have reconstruction following breast cancer surgery.

The campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF), and financially supported through corporations, institutions, private practices and individuals.

If you are interested in becoming involved with the Breast Reconstruction Awareness Campaign, please contact bradayusa@plasticsurgery.org.